Laurie Bridges, Oregon State University
Cliff Landis, Valdosta State University
Why should librarians care about Facebook? Popularity of web site (most popular web site for persons 18 to 24), serving generation Y, social aspects of information sharing, organization of information, outreach opportunities, advertising opportunities, virtual networking with librarians. The real upswing in popularity of Facebook came in May 2007 when Facebook opened their API to the world. Facebook is the "stickiest" web site in the world--average user spends 20 minutes on the site.
Applications for Libraries: Notre Dame Library Search (2 active daily users), WorldCat (47 active daily users), JSTOR (20 active daily users). Why are library applications not used very much? They're still not social.
Some ways that libraries are using Facebook: pages (Hennepin County Public Library [183 fans], Aurora University [120 fans -- used give-away entry to get fans]), events, advertising.
Ways in which social objects are ranked: most viewed (low level of interaction), top rated, most discussed, most responded (high level of interaction).
Library catalog are social networks for ideas. The line between social space and intellectual space isn't blurring ... It was never there in the first place. It is never a mistake to give users more options.
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