Rebekah Kilzer, The Ohio State University Libraries
Cathy Weng and Jia Mi, The College of New Jersey
Kilzer discussed her library's use of Google Analytics to understand how its OPAC is used. Google Analytics provides information on search terms, browser information, time on site, geographical information, and site overlay. It's used by applying a bit of Javascript to every page. She's aware of other libraries that are mashing up Google Analytics with Google Maps. There are certain security concerns ... it does not gather personally identifiable information and is subject to Google Privacy Policy.
Mi and Weng presented about efforts to revitalize OPAC's with respect to interface / searching and to bibliographic display. They did a study of 123 ARL library OPAC's. In the presentation, they reported on what they found and the issues they observed.
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